Digital Marketing Specialist, GTM Expert

Digital Marketing Specialist

LinkedIn Growth · Cold Email · Freelance Platform & Online Lead Generation

About the Role

Dimentics is expanding its sales and marketing engine, and we’re looking for a hands-on Online Marketing Specialist to own our outbound demand-generation channels. You’ll drive qualified B2B leads through LinkedIn content and automation, cold email outreach, and freelance marketplaces like Upwork — working closely with the sales team to keep the pipeline full. This is an execution-heavy, metrics-driven role suited to someone who enjoys building and optimizing outbound systems, not just running occasional campaigns.

Key Responsibilities

LinkedIn Content & Outreach:

• Plan and publish a regular LinkedIn content calendar (posts, carousels, articles) to build brand visibility and inbound interest.
• Run outreach and connection campaigns using automation tools (e.g. Expandi, Dripify, Waalaxy, PhantomBuster) within platform safety limits.
• Build and continuously refine ideal-customer-profile (ICP) prospect lists using Sales Navigator and similar tools.

Email Marketing & Cold Outreach:

• Plan, write, and execute bulk cold email campaigns (e.g. via Instantly, Lemlist, Smartlead, Apollo) for lead generation and nurturing.
• Manage domain/inbox warm-up, deliverability, and compliance best practices to protect sender reputation.
• A/B test subject lines, messaging, and sequences to improve open, reply, and conversion rates.

Freelance Platforms & Online Lead Generation:

• Identify, bid on, and win relevant projects on Upwork and similar platforms (Freelancer, Guru) to generate new business.
• Maintain and optimize the company/agency profile, portfolio, and proposal templates to improve win rate.
• Research and tap additional online channels (directories, communities, forums, marketplaces) for sales leads.

SEO & Content Support:

• Support on-page and off-page SEO efforts — keyword research, on-site optimization, backlink/directory outreach, and local listings.
• Develop supporting marketing content (landing pages, email copy, one-pagers) in coordination with design/content resources.

Reporting & Collaboration:

• Maintain and update lead/prospect data in the CRM; ensure clean, actionable pipeline data.
• Track weekly/monthly KPIs (connections sent, reply rates, meetings booked, Upwork proposals won) and report results to leadership.
• Work closely with the sales team to hand off qualified leads and refine targeting based on feedback.

Required Skills & Experience

• 2–5 years of hands-on experience in LinkedIn marketing/outreach and cold email campaigns, ideally for B2B/international clients.
• Working knowledge of LinkedIn automation tools (Expandi, Dripify, Waalaxy, PhantomBuster, or similar).
• Working knowledge of cold email tools (Instantly, Lemlist, Smartlead, Apollo, or similar), including deliverability basics.
• Proven track record of bidding and winning projects on Upwork or comparable freelance platforms.
• Experience with a CRM (HubSpot, Zoho CRM, Salesforce, or similar).
• Working knowledge of on-page/off-page SEO fundamentals and content or social media marketing.
• Strong written English for outreach copy, proposals, and content.
• Comfortable working with data — building lists, reading campaign metrics, and iterating based on results.

Nice to Have

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Prior experience in an agency or B2B services environment serving international clients.
• Familiarity with basic design tools (Canva) and Google Analytics.

Why Work With Us?

• Exposure to global, B2B international client projects.
• A collaborative, fast-growing environment with real ownership of outbound channels.
• Clear growth path as the sales & marketing team scales.